Joseph Stock, Founder of Stokd, reveals what led him to create a new, supplier-forward ordering platform for the hospitality industry.
At recent food expos I have attended, there has been a clear, consistent message in conversations I’ve had with roasters, bakers, and specialty producers. They are tired of “getting rinsed” by digital ordering systems.
From confusing fees to rigid ordering logic, many suppliers feel digital ordering systems are more of a cost centre than a tool to grow their business.
The platforms that were meant to simplify trade have instead distanced suppliers from their customers and inserted themselves into the middle of the process.
What suppliers want is not complicated: it’s simply a clean, transparent way to receive and manage orders without the bloat.
That’s what led to the creation of Stokd, a supplier-first ordering system built by venue operators who were fed up. We have done our best to construct a platform that is built by hospo, for hospo, and keep it straightforward.
As a pastry chef and a venue operator myself, at Stokd we’ve placed a significant focus on usability, affordability, and transparency from day one, and have worked to do this in a way that doesn’t punish the people making the product.
We are currently gearing up to roll out across Australia and New Zealand, giving suppliers and venues a way to work together without losing control or margin in the process.
For more information on Stokd, click here.
Original article by Stokd Founder Joseph Stock.
