Will & Co has opened up its new headquarters in Bondi Beach, New South Wales. The hybrid space is designed as a concept store and boutique coffee roastery.
It will be used for training and education purposes, roasting, retail, and a location for the local Bondi community.
Sydney hospitality architects Alexander &Co designed the Will & Co headquarters .
“The design collaboration explores our fascination and admiration for Will & Co’s entrepreneurial DNA; equal parts hustling artist, dogtown skater and creative innovator. Our vision for Will & Co’s HQ was to create something familiar, yet new and unexpected,” says Jeremy Bull, Principal of Alexander & Co.
“Steel joinery sets a backdrop for resin coffee counters and exposed painted brickwork. A Donald Judd inspired pivoting partition hovers whilst the coffee grinder and bean sacks sit centrally with pride of place. The tenancy is unapologetic, direct and charismatic. Like Will & Co.”
The Will & Co concept space features a custom Probat coffee roaster featuring artwork from local Bondi artist Steve Smith. Custom, artistic murals feature throughout the space, designed and installed by Western Astralian illustrator Chris Nixon.
Will & Co has also partnered with Transition Bondi to recycle coffee husks and used coffee grounds from the site for use in compost beds and gardens. The roast also sponsors Bondi Nippers, Clean Oceans and One Wave, a local non-profit surf community raising awareness of mental health.
The headquarters is located on the corner of Gould Street and Beach Road, Bondi Beach.
