World Coffee Events announces Brazil as new host venue of Coffee Championships

World Coffee Events (WCE) has announced Brazil as the host country of the 2018 World Brewers Cup (WBrC) and World Cup Tasters (WCTC) Championship.

The new World Coffee Roasting Championship (WCRC) location is not confirmed and will be announced when details are finalised.

The relocation of three coffee championship events is a result of the Specialty Coffee Association (SCA) and Dubai World Trade Centre’s (DWTC) mutual decision on 24 May not to host the World Coffee Championships at GulfHost in September, 2018.

WBrC and WCTC will take place during International Coffee Week (ICW) in Belo Horizonte, the capital of Minas Gerais State in Brazil, in conjunction with the World Latte Art Championship (WLAC) and World Coffee in Good Spirits Championship (WCIGS) from 7 to 9 November.

National coffee champions from more than 40 countries will attend ICW to compete in the four world championships. The WBrC is the premiere event for manual coffee brewing, the WCTC pits coffee cuppers against each other in lightning fast rounds, the WLAC celebrates artistry with espresso and milk, and the WCIGS Championship recognises the combination of coffee and alcohol.

“The World Coffee Championships bring together a community of passionate coffee people from across the globe, gathering to compete as equals and show the world what the heights of coffee professionalism can be. It is exciting to be able to bring this community to Brazil with International Coffee Week,” World Coffee Events said in a press statement.

WCE is an event management organisation with a mission to “develop events that engage the specialty coffee community and promote coffee excellence”.

ICW is the largest coffee expo in Brazil. The sixth edition of the event in September will allow thousands of coffee producers to present the best of their harvest to buyers, roasters and international traders. The ICW gathers all international and domestic coffee supply chain in favour of social and economic sustainable growth of Brazilian products. The event involves the presence of coffee growers, roasters, coffee graders, exporters and buyers, suppliers, baristas, entrepreneurs, and coffee lovers.

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