Melbourne brand Arkadia has launched its Matcha Latte range in Coles and Woolworths stores across Australia.
The family-owned business has released two flavours: Original, which it says is a pure, balanced matcha, and Strawberry, which adds a fruity twist to the original.
Head of Brands at Maltra Foods Ramona Culda says Arkadia was inspired to create its matcha range to cater to people who love the tea, but not all its flavour notes.
“We heard from people who loved the idea of matcha but found it too bitter,” says Ramona.
“So, we created a smooth, creamy version that’s incredibly sippable and perfect for any part of your day. No compromise on flavour and definitely no bitterness.”
Arkadia says its Matcha Latte range is 99 per cent fat free when prepared with water and contains no artificial colours, sweeteners, or preservatives.
“We’re passionate about curating café-style moments that elevate the everyday; every Arkadia product is crafted to offer a moment of indulgence, connection, and quality no matter where you are,” says Ramona.
“We’re continually innovating to ensure we bring on-trend, flavour-forward products that continually surprise, inspire, and delight.
“We lead with taste, and this campaign captures the energy and excitement our Matcha Latte brings to every cup.”
Arkadia’s products are crafted in Victoria and Queensland, with the brand stating it is a trusted name in more than 15,000 cafés, 3000 retail stores, and 20 countries.
The Matcha Latte range is available in a 220-gram canister or an eight-pack of single-serve sachets.
