Launching in Australia in March, long-standing Italian roaster Caffè Corsini brings a new premium option to the table for the out-of-home coffee sector.
The Australian and Italian coffee industries are intrinsically linked thanks to the Italian immigrants who were fundamental in establishing a café culture here. While the coffee scene has grown, evolved, and carved out its own niche in Australia since its origins in the first half of the 20th century, Italy is still regarded by many as the epitome of coffee knowledge and quality.
Italian-style roasts remain the uncontested king of coffees among numerous consumer sectors, and many hospitality venues continue to favour traditional flavour profiles. With an increasing interest in premium coffee offerings across the out-of-home sector, Melitta Professional Coffee Solutions saw a gap in the Australian market for its Italian brand Caffè Corsini.
“We’re proud to introduce Caffè Corsini to Australia, a brand that embodies the essence of Italian coffee artistry and craftsmanship,” says Justin Rejske, Managing Director of Melitta Professional Australia.
“With its rich heritage, commitment to sustainability, and dedication to exceptional quality, Caffè Corsini aligns perfectly with Australia’s sophisticated coffee culture.”
Established by Corsino Corsini in 1950 as a small artisanal coffee workshop, the Tuscan roastery has built a global following over the past 70 years. Today, some of the world’s best coffee talent, including Best Italian Coffee Roaster 2019 Michele Anedotti and three-time Italian Barista Champion Francesco Sanapo, are among the team who produce the brand’s extensive range of quality beans.
International coffee machine specialist Melitta Professional formed a strategic alliance with the roastery in 2022, with the aim of expanding the coffee brand’s international reach.
Justin says the partnership enables Melitta’s Australian wing to add unique coffee options and captivating flavours to its complete coffee solutions service.
“The launch represents our commitment to bringing unique, world-class coffee experiences to Australian coffee lovers, further enriching the market with a touch of authentic Tuscany,” he says.
“The two blends we’re introducing are astonishing coffees. They’re a bit lighter than traditional Italian blends and have incredible flavour profiles.”
The new launch will be aimed at the lifestyle sector, with hotels, restaurants, bars, and offices the core target market.
“The out-of-home sector is increasingly looking for a premium coffee option for their customers. They want to offer quality on par with specialty coffee standards in a lifestyle setting, and many customers have come to expect this too,” says Justin.
With a wealth of historic Italian brands already established in the market, the launch of Caffè Corsini doesn’t aim to shake up the market with novel products but instead offer a point of differentiation for businesses wanting to stand out from the crowd.
“It’s important to offer a point of differentiation in what is quite a saturated market. Caffè Corsini introduces a different brand strategy that’s focused on premiumisation,” says Justin.
“In the out-of-home sector, there’s a continual push to improve coffee quality and attract more customers. Coffee is highly competitive, so venue owners are looking for a different choice. With our experience in coffee preparation, at Melitta we have the ability to bring something new to the table.”
As a complete service provider, Melitta Professional supplies business owners with everything they need to serve coffee in their venue – from fully and semi- automatic coffee machines to premium beans and financing options.
“We focus on six pillars: machines, coffee and consumables, technical service, customised solutions, digitisation, and financing. We can bring all these elements together in one package to create a very straightforward coffee solution,” says Justin.
“The Caffè Corsini launch is an extension of this service, allowing us to expand our range with exceptional Italian roasts.”
The new range will be officially launched at Melbourne International Coffee Expo (MICE) at the Melbourne Convention and Exhibition Centre from 20 to 22 March. Attendees will be able to try the two core Caffè Corsini blends, as well as trial Melitta Professional’s intelligent coffee preparation equipment.
For more information, visit melitta-professional.com.au
