Franke Coffee Systems is launching a new product category and automatic machine line that is intended to provide greater efficiency and flexibility to the Australian specialty coffee market.
When coffee machine manufacturer Franke Coffee Systems unveiled its new product category, BeyondTraditional, at German hospitality expo Internorga 2023, Franke Coffee Systems Head of Global Marketing Jessica Zoehner was blown away by the positive response it received.
“BeyondTraditional combines existing concepts and technologies with new trends and demands and brings to life solutions that go beyond industry standards. The European coffee market has responded very well to this concept,” says Jessica.
The first result of this new professional coffee making approach, Jessica says, is a new product line called Mytico.
“The pioneering new coffee line is equipped with advanced technology that produces consistent, barista-grade coffee, while enhancing any location with its unique Italian design. Mytico’s ease of use and reduced height provides space for the barista to converse with the customer while easily producing the perfect beverage. This creates the unforgettable coffee moment that keeps customers coming back for more,” she says.
Franke Coffee Systems Business Development Director Oceania, David Downing, says the first two products in the product line, Mytico Due and Mytico Vario, both include a large variability of beverage options on two eight-inch touch screens. Mytico Due has a daily capacity output of 300 cups, while Mytico Vario contains a higher daily capacity output of 360 cups.
“Each machine features two coffee modules, allowing two baristas to operate the unit at the same time. Mytico maximises efficiency and effectiveness for a more streamlined service by requiring less effort and training, and their small form fits comfortably on any café countertop at an appropriate height for greater client connection,” says David.
“Both machines include our Barista Modules, which come with a traditional Franke S1 steam wand and a Autosteam Pro S3 steam wand that automatically froths milk to an ideal consistency, ensuring barista-made quality with every coffee.”
The patented Franke iQFlow intelligent coffee extraction technology also ensures a consistent, high-quality coffee in each cup.
“iQFlow allows the user to personalise multiple flavour profiles and efficiently extracts the full aroma, flavour, and body from every roasted coffee bean, revolutionising the traditional extraction concept,” David says.
Mytico Vario features a simple configuration, automated operation, and an integrated milk system that stores and prepares separate products. Dairy and dairy alternatives can be textured at the same time on both the left and right coffee module.
“The integrated milk system opens up an additional beverage range, while the steam wand allows even more variety with milk or plant-based alternatives,” David says. “Franke’s FoamMaster technology provides the unique ability to pre-set a custom foam profile for each beverage and milk selection, allowing your customers to enjoy barista- style coffee at the touch of a button.”
BeyondTraditional and its Mytico line may have already received encouraging feedback from the Europe and Middle East region, but David says the team is eager for the new equipment to make its debut Down Under.
The Mytico line will officially launch in Australia at the 2023 Melbourne International Coffee Expo (MICE), taking place from 17 to 19 August at the Melbourne Convention and Exhibition Centre.
“MICE is recognised as the largest dedicated coffee show in the Southern Hemisphere, where the coffee industry in Australia comes together in one place, at one time. Therefore, it is clear for us that it would be the right place to unveil our new Mytico line to the Australian market,” says David.
This will be the first time Franke Coffee Systems attends MICE with its own booth. “We are looking forward to showcasing the Mytico line at booth number C02, as well as to connect with new and existing Australian customers. With so much of the coffee community brought together at MICE, we are anticipating the opportunities to generate businesses, to start partnerships, and continue to network with the Australian coffee community,” David says.
He adds that it’s important for Franke Coffee Systems to penetrate the Australian market due to its importance in the coffee world and emphasis on high-quality coffee.
“Firstly, the Australian coffee market is projected to grow continuously. Secondly, we understand coffee in Australia is not about quantity but quality. Consumers are looking for consistent, superior coffee experiences in every location out of home and choose their favourite coffee shops based on their offering of coffee specialities and interior design,” says David.
Aside from MICE, Head of Global Marketing Jessica says Franke Coffee Systems has exciting things planned for the year ahead.
“Franke continuously strives to reflect the trends and latest technologies in their coffee solutions, and more novelties are to follow. Stay tuned,” she says.
For more information, visit mytico.franke.coffee
This article appears in the June 2023 edition of BeanScene. Subscribe HERE.
