Australian quick service restaurant giant Hungry Jack’s has announced the national rollout of Jack’s Cafe across 410 stores, following a successful pilot scheme.
The move comes after Hungry Jack’s identified consumer demand for quality barista-made coffee that they could grab on-the-go, with coffee being the third most ordered item across its breakfast menu.
“We all know how much Australians love their coffee, and quality barista-made coffee isn’t just a ‘nice to have’ it is an expectation from our customers,” says Hungry Jack’s CEO, Chris Green.
“Jack’s Cafe is the go-to for people seeking out a delicious coffee, whether it’s a morning pick-me-up or keep them going throughout the day and we are thrilled to make Jack’s Cafe now available Australia-wide.”
Jack’s Cafe prides itself in its signature blend, combining Arabica beans from Papua New Guinea and Costa Rica. Together, these beans complement the earthy flavours of the natural processed Robusta coffee in the blend, resulting in a distinct apricot flavour and heavy body.
All stores have been equipped with Rancilio Classe 7 coffee machines, and an automated milk texturiser.
Each restaurant has trained and certified baristas to ensure consistency and quality in the development of all Jack’s Cafe beverages.
Hungry Jack’s has employed Joy Villanueva to head the Jack’s Cafe brand. She specialises in coffee development, operations, and training to bring this project to life. According to the company, Joy further developed a barista training program that takes an untrained barista and helps them become an expert in equipment, recipe, work health and safety, and daily cleaning in no time.
“Typically, a project of this size would take five to seven years, however we’ve managed to achieve this roll-out in two years to bring better coffee to Australians faster, and prove the coffee is better at Hungry Jack’s,” says Chris.
To encourage consumer trial of the new offering, Hungry Jack’s is currently hosting a month of exclusive app only breakfast deals called Jack’s Cafe month.
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