Tennis Champion Roger Federer has revealed coffee as the key ingredient to winning his sixth Australian Open Men’s Singles Final title on 28 January.
“[Jura Coffee] is the secret, and let’s make it the secret of the Australian Open 2018 that nobody knew – it’s a revelation,” Roger said.
When asked about his pre-match coffee routine, Roger said he enjoyed “three to four” coffees a day.
“One always when I wake up in the morning and on match days I always have one after lunch, about an hour before my match. I enjoy cappuccino in the morning and an espresso after a meal, (and) sometimes ristretto just to mix it up.”
Roger has been the global brand ambassador for the Swiss fully automatic coffee machine brand since 2006. In 2018, he will feature in Jura’s new Australian TVC, print and digital campaign for the release of the highly anticipated Jura S8 machine, available in Australia from April 2018.
Roger won his 20th grand slam against Marin Cilic after five-set thriller: 6-2 6-7 6-3 3-6 6-1. He now edges closer to becoming world number one again, a ranking he hasn’t held for years. Perhaps the key to his success Down Under however, is Australia’s coffee culture.
“I also started drinking flat white, which originates from Australia and can be prepared with Jura machines at the touch of a button. So, Jura has not only brought automatic coffee machines to Australia, they also brought the flat white from Australia to the rest of the world,” Roger said.
For more information, visit www.au.jura.com
