• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Thursday, February 5, 2026
Newsletter
SUBSCRIBE
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand
No Results
View All Results
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand
No Results
View All Results
Home Coffee industry news

Showcase your coffee brand in the MICE Guidebook

by Kathryn Lewis
November 18, 2024
in Coffee industry news
Reading Time: 2 mins read
A A
2024 MICE Showguide

Image: Prime Creative Media

Share on FacebookShare on Twitter

Get in front of café owners, baristas, and roasters in the official guidebook for the world’s destination for coffee.

Each year in the run up to Melbourne International Coffee Expo (MICE), the MICE Guidebook is distributed to cafés across Australia. It’s a chance for coffee lovers and café owners to find out what’s going down at the Southern Hemisphere’s largest coffee tradeshow and get stuck into articles on the latest industry topics, trends, and challenges.

It’s the perfect opportunity for coffee brands to showcase their products and services to an engaged industry audience. Final advertising positions are now available and all advertisers get the chance to create extra noise by sharing their latest news and launches via the MICE website.

Position your brand alongside engaging features covering topics such as whether it’s time for café owners to raise their prices, the rise of Melbourne’s specialty coffee culture, and signature drinks recipes.

Don’t miss your chance to showcase your product to both venues and consumers. Expressions of interest will close on 16 December 2024.

To secure your place, or for more information, register your information below:

To register interest, please contact:
Adele Haywood
Business Development Manager
adele.haywood@primecreative.com.au
+61 403 500 544

Related Posts

MICE2025 welcomed more than 31,000 visitors over three days.

Global names announced for MICE26 exhibitor line-up

by Meg Kennedy
January 28, 2026

The 2026 Melbourne International Coffee Expo (MICE) has announced its current exhibitor lineup, giving coffee enthusiasts and industry professionals a...

At the Franke Coffee Systems' Southeast Asia Flagship Showroom (L to R), Markus Ratfelder, Sales Director Southeast & Northeast Asia, Franke Home Solutions; Lily Chiu, Regional Marketing Manager APAC, Franke Coffee Systems; Caleb Teo, Business Development Director South and Southeast Asia, Franke Coffee Systems; Marco Zancolò, CEO, Franke Coffee Systems; Stephen Moon, Technical Director APAC & Business Development Director South Korea, Franke Coffee Systems; and Stefan Niederberger, Vice President Asia Pacific, Franke Coffee Systems. Image: Franke.

Franke launches the New A Line in Southeast Asia and opens a regional flagship showroom

by Myles Hume
January 20, 2026

Franke Coffee Systems has officially launched the New A Line in Southeast Asia, bringing its next-generation, Swiss-engineered fully automatic coffee...

The training incentive will reduce from a maximum of $5,000 to $2,500. Image: Andrii/stock.adobe.com.

Chef apprenticeship changes cafés need to know about

by Myles Hume
January 20, 2026

Financial support for hospitality apprentices and their employers has been cut in half, raising concerns about the long-term pipeline of...

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

BeanScene Magazine is committed to promoting, enhancing and growing the coffee industry in Australia as it’s coffee news has captured the attention of coffee roasters, bean and machine importers, café owners, café chain owners and executives, and many of the auxiliary products and services that support the coffee industry in Australia and around the globe.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Beanscene

  • About
  • Contact
  • Advertise
  • Subscribe
  • Latest magazine
  • Terms & conditions
  • Privacy collection notice
  • Privacy policy

Popular Topics

  • Coffee news
  • Features
  • Coffee community
  • Industry insights
  • Skills & education
  • Equipment & tech
  • Cafe Scene

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited