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Home Coffee industry news

Showcase your coffee brand in the MICE Guidebook

by Kathryn Lewis
November 18, 2024
in Coffee industry news
Reading Time: 2 mins read
A A
2024 MICE Showguide

Image: Prime Creative Media

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Get in front of café owners, baristas, and roasters in the official guidebook for the world’s destination for coffee.

Each year in the run up to Melbourne International Coffee Expo (MICE), the MICE Guidebook is distributed to cafés across Australia. It’s a chance for coffee lovers and café owners to find out what’s going down at the Southern Hemisphere’s largest coffee tradeshow and get stuck into articles on the latest industry topics, trends, and challenges.

It’s the perfect opportunity for coffee brands to showcase their products and services to an engaged industry audience. Final advertising positions are now available and all advertisers get the chance to create extra noise by sharing their latest news and launches via the MICE website.

Position your brand alongside engaging features covering topics such as whether it’s time for café owners to raise their prices, the rise of Melbourne’s specialty coffee culture, and signature drinks recipes.

Don’t miss your chance to showcase your product to both venues and consumers. Expressions of interest will close on 16 December 2024.

To secure your place, or for more information, register your information below:

To register interest, please contact:
Adele Haywood
Business Development Manager
adele.haywood@primecreative.com.au
+61 403 500 544

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  • Coffee News
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    • Knowledge leader
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  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
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    • Automation
    • Coffee machines
    • Grinders
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    • Queensland
    • South Australia
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© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited