Australian fresh food and coffee franchise Soul Origin has launched its first-ever drive-thru store in Epping, Melbourne, marking a major milestone as the brand brings its offering to a more convenient format.
The company says the expansion into drive-thru is a natural evolution of its mission to deliver convenient, nutritious and tasty food options, specialty coffee and signature iced drinks.
“We’re truly excited to introduce drive-thru – a milestone that delivers on our vision of passionately serving great coffee and food that everyone, anywhere can feel good about eating,” says Hao Quach, Managing Director of Soul Origin.
“Customers increasingly want quality and convenience, and we’re building a model that delivers both.”
Following a successful international expansion into New Zealand last year, Soul Origin plans to open 20 to 25 new stores annually, with half expected to feature drive-thru formats.
“Our goal is to redefine what Australians expect from a drive-thru – not just fast food, but great food, great coffee, and a focus on freshness and quality,” says Hao.
