T2 is looking to reframe tea as an ultimate warm-weather beverage with the launch of the T2 Chilled Festival – a two-phase showcase designed to position iced tea as a genuine alternative to iced coffee.
The campaign presents chilled tea as a headline refreshment of summer and dials in on its potential to be vibrant, flavour-forward, and present in social moments.
Phase one spotlights a curated line-up of chilled teas in a bid to offer venues a simple way to introduce premium, non-alcoholic drinks to their menus without adding operational complexity.
Mid-summer, the second phase of the campaign will commence with a ‘special guest’ beverage – iced matcha.
The deliberate drop hopes to tie into Gen Z’s interest in wellness, cultural credibility, and shareable experiences.
T2 says it is committed to demonstrating how tea can drive menu freshness, repeat visitation, and unlock new occasions during peak summer trade for cafés and hospitality operators.
For more information, visit t2tea.com
