Veneziano Coffee Roasters has revealed a new and “vibrant” brand refresh, designed to better reflect the company’s evolving identity and vision for the future.
The refresh has been designed to help the Melbourne-based coffee roaster stand out in a competitive market and to better engage with younger and wider audiences.
“We wanted to bring a renewed energy and a more personal touch to our brand that resonates with today’s coffee drinkers,” says Creative Director Nick Clark.
“This refresh allows us to showcase our values, our people, and our story with a vibrant personality that reflects who we are now and where we’re headed. Our goal is to grow our brand awareness and to set us up for a sustainable future with the right type of demand.”
The new look extends across all touch-points of the Veneziano brand, from physical products to digital experiences. Key elements of the brand overhaul include an updated design philosophy and visual identity, which introduces a vibrant and colourful aesthetic centred on two colours: True Blue and French Vanilla.
Additionally, while staying true to the roaster’s heritage by retaining the iconic wings, Veneziano has introduced fresh logo variations and taglines with key messages such as “A Better Everyday” and “Serving Your Everyday”.
“These elements bring a sense of fun and personality to the brand, injecting warmth and approachability while keeping the familiar elements that customers have come to know and love,” Veneziano said in a statement.
Feedback from customer and internal sales, customer service, and retail teams helped shaped the final designs.
“We chose to keep it simple and fast,” says Sarah Eagles, Brand Strategist. “Our team knows the brand inside out. We have people who have been with Veneziano or in coffee for many years, together we were able to map out a clear vision for the future and identify opportunities to make an impact without overcomplicating things.”
Despite the brand refresh, Sarah assures the origin composition and taste profile of the four blends of the core product range remain the same.
“We’ve done a lot of work on refining and improving our blends over the years and we stand by them in terms of quality and taste profile. Same same, but different,” says Sarah.
