Almond Breeze Barista Blend has revealed its sleek new packaging design will be the “dark blue sleeker”.
The decision was made after more than 3000 Australian baristas, coffee drinkers, roasters, café owners and coffee connoisseurs were asked which packaging design they liked best and made their input.
The new Almond Breeze Barista Blend aims to complement Australian café culture with its minimalistic design and simple clean aesthetic. It was specifically developed in partnership with baristas for baristas, and now it is proud to be styled by baristas too.
As such, Almond Breeze Barista Blend has created the Barista Benchmark series featuring leading baristas on the side of its new packs.
“Baristas were involved in the delivery of Barista Blend and our aim was to continue their involvement by always listening to their expectations to satisfy the evolving needs of the public,” says Mike McNulty, Country Manager for Almond Breeze Australia and New Zealand. “In today’s day and age, the way your brand looks is just as important as the taste and we’re all frothing over our new look.”
The #VoteBaristaBlend campaign was launched at the Melbourne International Coffee Expo and called upon coffee connoisseurs to #VoteBaristaBlend and decide which design they thought was the best of the four possible options.
To celebrate Barista Blend’s new look and give back to Australia’s coffee community, it gave baristas, roasters and café owners the chance to win $10,000 for them and $10,000 for a café of their choice to spend on a new look for themselves.
The lucky winner is Natalie Batchelor. Her chosen café is Tarts Café in Perth.
“We’re all totally stoked. This is a real honour for Tarts Café and it’s amazing to hear we have people who enjoy our coffee enough to think of us in competitions like this – thank you Natalie,” says John Vallini, owner of Tarts Café.
“We’re huge Barista Blend fans and it’s exciting that we were all consulted on such a big decision for the brand. We’re looking forward to the opportunity to spend some dollars on updating our new look.”
