The Australian Grand Prix Corporation has announced children’s cancer charity My Room as the Official Charity Partner of the Formula 1 Rolex Australian Grand Prix 2019.
My Room is a volunteer-led organisation dedicated to raising funds to achieve a 100 per cent cure rate for all childhood cancers.
“My Room supports thousands of children affected by cancer through funding of clinical research and trials, clinical care, medical equipment and offering assistance and support to the families of patients,” says Maurizio Marcocci, My Room Chairman.
“We are thrilled to have the support of the Australian Grand Prix Corporation and to be represented at one of Melbourne’s major international sporting events as the Official Charity Partner. We’ve got some exciting experiences in store for race-goers who want to get involved with such an important cause.”
All the money raised during the Formula 1 event, taking place in Melbourne from 14 to 17 March, will go towards funding clinical research, family support and improving the quality of life for children and their families undergoing cancer treatment.
Melbourne-based Genovese coffee roasters has been the official coffee sponsor of the Formula 1 Grand Prix since 2015, and a supporter of the My Room charity. Adam Genovese, General Manager of Genovese Coffee, says it’s thrilling to see the two partnerships intertwine at this year’s event for the first time.
“Any extra exposure and extra coverage My Room receives is going to help push them to help more families and more children. Association with an event as big as the Grand Prix is key to the growth of My Room – it touches quite a different demographic then what they’re used to, especially on a world-wide level,” Adam says.
“When you see an organisation that’s as significant and as relevant as this one growing in stature and growing in their capabilities to make a difference, it makes you want to get behind it even more.”
Over the four-day event, My Room will host activations to educate race-goers about the organisation and encourage donations to the cause.
Over the past 25 years, My Room has raised more than $17 million to help continue its mission for a world without childhood cancer.
Australian Grand Prix Corporation CEO, Andrew Westacott says the organisation is extremely passionate about utilising its renowned event to raise awareness about My Room and help reach its fundraising goals.
“We are looking forward to working alongside My Room to help drive awareness of such an important cause on a global scale,” Andrew says.
For more information about myroom and to donate, visit www.myroom.com.au
MyRoom is also looking for volunteers to assist at the Grand Prix from 14 to 17 March. Anyone wanting more information on volunteering opportunities should contact hello@myroom.com.au
