Due to popular demand, Mr Black’s Festival of The Espresso Martini Festival is launching a third day.
The world’s first espresso martini festival in Melbourne received so much interest when it was announced that the event on 5 November from 2 – 10pm sold out in mere hours, and a waitlist of thousands of Victorians registered their interest to grab tickets.
A second day on Sunday 6 November from 12 – 6pm was added to the festival, which sold out in just seven minutes.
Now Mr Black is adding a third day to the festival, on Friday 4 November from 5 – 10pm.
Tickets to the event will go live on Wednesday 19 October at 12pm. Tickets are expected to sell out very fast so people are encouraged to sign up to the waitlist now so they don’t miss out.
“We were blown away by the demand for tickets to the festival. The reaction since we announced has been crazy, hundreds of thousands of people hit the website and we’ve had people from as far away as Adelaide emailing us desperate to attend,” says Mr Black Founder Tom Baker.
“Coffee is experiencing a real renaissance in bars at the moment, and not just the espresso martini either, there’s been a shift and people are no longer looking at coffee as just a morning beverage.”
With caffeinated creations from some of Australia’s best specialty coffee roasters, bars and coffee shops, food trucks, tunes and coffee pong, the festival will be a place for the people of Melbourne to taste, talk and get behind the coffee industry.
Australia’s top coffee producers are on board for the two days of caffeinated pleasure, including official milk sponsor Milklab.
Throughout the festival, Milklab will host its own dedicated bar serving festivalgoers a range of espresso-based cocktails “with a twist”. It will take each key milk type being used in specialty coffee and craft a formula designed exclusively for the specialty coffee channel. The menu will include Almond Chai-Tinis, Coconut Coladas and Flat White Russians.
“We want to position Milklab at the forefront of the coffee industry,” says Milklab Representative Angelo De Blasio. “At the heartland of Milklab is innovation, and that’s certainly the direction coffee has evolved into over the past 20 years. Coffee has migrated past the coffee world into the restaurant scene – you only have to look at the top of a restaurant’s drink menu to spot the espresso martini. Milklab is excited to provide customers with a new variety of cocktails and we look forward to showcasing our unique range at the festival.”
Entry to Mr Black Festival of The Espresso Martini is $25 per person, which includes a Mr Black Coffee Liqueur shaken serve, free tastings and more.
There is free entry for coffee professionals to the festival. Simple state your name and where you work to sales@mrblack.co
The festival will take place at Melbourne Meat Market, 5 Blackwood Street, Melbourne.
For more information visit espressomartinifest.com
