Piazza D’Oro has introduced a new packaging design for its range of coffee blends to ensure that the overall consumer brand experience continues to match the quality of the coffee.
To support the relaunch, Piazza D’Oro has also been on a mission to update all branded trade marketing assets within its café partners across Australia.
It has launched new look take away cups, an eye-catching suite of branded café accessories, and a distinctive new terracotta hero colour to create more presence for the brand on the street.
The campaign will be supported by significant marketing investment including a consumer promotion, outdoor advertising, and social media to drive brand awareness and foot traffic in cafés.
For more information, visit www.piazzadoro.com.au
This article appears in the August 2023 edition of BeanScene. Subscribe HERE.
