New national research released by Lavazza has revealed that, since COVID-19 restrictions began in March, 90 per cent of Australians have begun making their coffee at home.
The national report, which spoke to more than 1000 Australians, looks into Aussie behaviours since lockdown, with more looking at ways to up-skill.
Other key findings include that:
- Three in 10 Australians have made the switch from café-bought coffees
- Millennial coffee habits have been the most affected by COVID-19, with 42 per cent making the switch
- Baby Boomer coffee habits were the least affected by COVID-19, with 79 per cent already preparing their coffee at home pre-pandemic
- Australians are now spending on average 10 minutes to prepare and drink their daily coffee, with 2 million (comparatively) spending 30 minutes or more.
- Lavazza coffee machine sales have doubled over the past year, with whole beans growing by double digits
“The past few months have seen a shift in the way consumers prepare and enjoy their daily coffee. We’ve seen coffee machine sales more than double compared to this time last year, and we’ve also seen whole bean sales grow by double digits,” Lavazza Marketing Director APAC Mimmo Orlando says.
“To celebrate the launch of our new and most premium whole bean collection yet, Espresso Barista, we’re looking to help Australians create and perfect a professional barista-level coffee in the comfort of their own home, while making the most of their desire to learn Italian. They’ll be able to order their favourite caffè in no time, as if they were in Italy.”
Despite international travel restrictions, the research also found 63 per cent of Aussies want to learn a new language – over half a million currently learning over their morning coffee.
To foster this desire to learn, Lavazza has partnered with global language app Duolingo to help teach Aussies real Italian while they drink their morning coffee.
Australian actor and Lavazza spokesperson Olympia Valance has been spending her ‘iso’ perfecting her morning brew, learning Italian, and renovating her home in regional Victoria.
“I think it’s safe to say that we’ve all found a few new hobbies that have kept us busy during iso, I have certainly found a new ritual in perfecting my home-cooked roast chicken, my morning latte and brushing up on my lingua italiana [Italian language]. Growing up, both my godmother and godsister spoke fluent Italian, which I was always in complete awe of. Fingers crossed when the borders open back up, I’ll have a chance to visit Italy, indulge in all of their glorious food and coffee, and also have the opportunity to practice the beautiful language with the locals,” Olympia says.
To receive one of 100 free Duolingo Plus subscriptions, coffee drinkers need to purchase a one-kilogram bag of Espresso Barista from www.lavazza.com.au using the code ESPRESSOLINGO.
