Reusable cup brand KeepCup is calling on consumers and cafés alike to get involved in its Sip Check campaign, a playful twist on the social media phenomenon of the ‘fit check’.
As the weather warms and iced coffees make their seasonal returns, KeepCup wants coffee lovers to show off their drink, their cup, and their personal style.
The Sip Check looks to take the daily ritual of coffee drinkers who care about good design and better habits online, spotlighting how people make reuse part of their everyday look.
To get involved, consumers just need to grab their KeepCup and film a quick video, whether that be their morning café run, mirror moment, or outfit and cup check, and tag @keepcup and #SipCheck on Instagram Reels or TikTok.
