For the first time, the University of South Australia’s Ehrenberg-Bass Institute is offering executive education in food and wine marketing.
Enrolment is now open for two state-of-the-art courses taught by global marketing experts.
In the intensive five-day courses, Premium Food and Wine Marketing (July 2018) and Wine Marketing (September 2018), participants will be immersed in the latest evidence-based knowledge about marketing food and wine.
Associate Professor Armando Maria Corsi has designed the courses to focus on how industry can put cutting-edge academic research into practice to successfully grow food and wine brands.
Both courses feature guest lectures from industry experts and a full-day study tour in one of South Australia’s iconic food and wine regions.
“These courses recognise and embrace Australia’s fantastic natural resources when it comes to food and wine, but there is a lot to learn about best-practice marketing,” says Associate Professor Maria.
“We will be sharing practical knowledge on how to grow your brands, both in the Australian market and internationally.”
UniSA Professor of Wine Marketing, Larry Lockshin, says these courses provide a unique opportunity to learn from the Institute’s decades of research.
“You’ll have top researchers and practitioners teaching you best-practice and how to develop effective marketing strategies,” says Professor Larry.
The courses cover a broad range of topics including the way consumers choose products in-store, the place and importance of online and social media management, sensory analysis and events management.
Created in response to a growing demand from the wine and premium food industry, the courses follow a successful program that has been attended by postgraduate students from Kedge Business School in Bordeaux.
Professor Herve Remaud from Kedge has been bringing students to UniSA for many years and believes the courses are invaluable.
“Because of the Ehrenberg-Bass Institute’s deep knowledge of brands and consumer behaviour, the groups we bring to UniSA learn things that we cannot access elsewhere,” Prof Herve says.
Premium Food & Wine Marketing, will run from 2 to 6 July and is designed for owners and managers of premium food and wine brands,as well as those wanting to enter the industry.
A highlight of the eight-module course will be a round-table discussion with industry greats Maggie Beer, Kris Lloyd of Woodside Cheese Wrights, and wine guru, Tony Love.
Wine Marketing, held from 17 to 21 September, is based on fundamental concepts from Byron Sharp’s international bestseller, How Brands Grow, and aims to expand executives’ expertise with the latest evidence-based research into wine marketing.
The courses are now open for enrolment. For more information, click here.
