Jura customers were the first to see the Swiss design teamโs latest developments with the launch of Z6 in Australia this week.
Melbourne clients were invited to Albert Park Lakeโs Carousel Cafรฉ to hear from the brains behind the new machine.
โWhen we do a redesign we always try to improve the functionality of the machine,โ says Juraโs Head of Marketing, Michael Wegmneller. โOf course that is becoming more and more difficult as we progress into this level of sophistication.โ
Michael says Jura took its inspiration for the Z6 from the worldโs best baristas.
โWhatโs most important from a fully automated machine, and what the Z6 guarantees, is that you can have your favourite specialty coffee at the touch of a button,โ he says.
Launch party attendees were introduced to Juraโs new Pulse Extraction Process Technology (PEP). Juraโs PEP doses the coffee cake in three short bursts, resulting in a longer extraction time.
โThe result is a technology that optimises extraction time, allowing short specialty coffees like ristretto and espresso prepared with an intensity like never before,โ says Michael.
The Z6 also contains a newly developed Intelligent Water System (IWS).
โWe all know that one of the keys to a consistent, perfect coffee is pure water,โ says Michael. โThe Z6 takes any guess work out of water filtration as it automatically detects the filter once it is installed. When the filter needs replacing the display will let the user know.โ
Jura General Manager Emanuel Probst flew to Australia for the launch, and with Roger Federer as Juraโs brand ambassador, it was almost mandatory that he enjoy a little leisure time too.
โLast year was the sixth consecutive year I have attended the Australian Open,โ said Emanuel. โI had a wonderful seat right up the top too.โ
Jura first signed on the Swiss tennis icon as its ambassador in 2006. He recently announced he would continue to work with the machine manufacturer until at least 2020.
โRoger represents the same values as Jura stands for,โ says Emanuel. โWeโre both Swiss and have built ourselves up from humble beginnings. We both represent elegance โ anyone whoโs seen him play will recognise that; and we both stand for quality.”
Image: Jura clients learn about the Intelligent Water Filtration system.
