McDonald’s café chain, McCafé, has launched its newest multi-platform “Coffee fit for an Aussie” campaign created by advertising agency DDB Sydney.
The initial video campaign, released last week, centres around the idea that Australian’s are laid back in every aspect except for their coffee standards.
“Australia has a unique relationship with coffee compared to the rest of the world. We are proud of our complex coffee orders and expect a high standard of flavour and quality from every cup,” says Tim Kenward, McDonald’s Australia Marketing Manager.
The advert references cappuccinos for adults, babycinos for babies, and orders such as two-quarter almond lattes with honey, designed to represent McCafé’s ability to deliver complex and high standard coffee orders.
“McCafé understands the importance of coffee to Aussies, which is why we offer the highest quality blend, roasted in Melbourne and made by expert baristas in our restaurants,” says Tim.
“We are pleased to celebrate Australia’s passion for coffee through this new brand campaign.”
The campaign will extend to radio, digital and social media platforms with relevant products announced in the following months.
“I have no idea how Australians became such coffee aficionados, but we did. This campaign, and the new brand platform, celebrates that discernment – something we can all be proud of,” says Ben Welsh, DDB Australia Chief Creative Officer.
