Following three years of extensive research and development, Mr Black Roasters and Distillers has launched its Mr Black Espresso Martini, packaged in a fun-sized 200 millilitre can.
From 1 October, Mr Black Espresso Martini will be available across Australia in 764 Liquorland, First Choice, Vintage Cellars, and leading independent retailers in a new four-pack offering.
“Over the last eight years, we’ve earned our reputation as one of the top producers of coffee liqueur in the world. Whatever came after Mr Black had to live up to that. This isn’t your normal cocktail in a can — the Mr Black Espresso Martini is jammed full of delicious speciality grade coffees, vodka, and Mr Black — just like you’d find in a top cocktail bar,” says Tom Baker, Founder of Mr Black.
“Big coffee flavour, yet seriously [drinkable]. We’ve turned the flavour and texture all the way up – you know you’re drinking an Espresso Martini that’s for sure.”
Made using top-grade arabica coffee including a blend of speciality-grade medium and light roast coffee from Colombia and Ethiopia, the beverage combines Australian vodka with a generous splash of Mr Black Coffee Liquor and is charged with nitrogen.
“With a simple shake of the can, novices can nail Australia’s favourite cocktail in seconds. Sip as it is or pour into a cocktail coupe and savour – the ultimate after-work tipple, dinner party [beverage], and esky essential, sorted,” says Mr Black Roasters and Distillers.
Crafted on the New South Wales Central Coast, the brand says it tested 156 different recipes, two production methods, and three canning technologies to create the final cocktail.
“People are so often let down by canned analogues of beloved cocktails. I can’t tell you how many times we’ve tried things – can or bottle – that have “coffee” or “cold brew” [written] large on the label, but they taste anything but,” says Tom.
“The Mr Black Espresso Martini is the antidote to that experience: big coffee vibes in a can.”
The Mr Black Espresso Martini is now available to order.
For more information, visit mrblack.co.
