Australian coffee wholesaler St Remio has released its first sustainably sourced Organic product range that is compatible with the Aldi Expressi coffee machine.
The brand, which seeks to empower female farmers in Rwanda, has created its own patented bio-organic pod that is the only external system compatible with the Aldi Expressi machine, offering its users an alternative outside the standard Expressi range.
Combined with its new organic capsules, St Remio aims to “capture the sustainable-conscious consumer”.
Its Bio-Organic Expressi and Caffitaly compatible coffee pods come in three blends: Aromatic, Espresso, and Robust.
“We have definitely seen a consumer shift to organic products, and we have seen an increased demand both at a local and an international level for organic coffee,” says Trent Knox, Co-founder of St Remio.
According to IRI Data, St Remio outsold Lavazza A Modo Mio, Nescafe Dolce Gusto, and Espressotoria in units at Coles in the first quarter of 2021. The brand also says that between May to July, its online sales on the east coast of Australia increased by 104 per cent.
“It’s a big achievement for a young brand further showing how we are resonating with the consumer,” says Trent.
When consumers purchase St Remio, they are helping to fund development projects in education and infrastructure. This supports coffee-growing communities in Africa by empowering them with business skills to sell their product at a fair price, and earn more money for their families.
“We are excited to see our St Remio Bio-Organic range on the shelves of Coles supermarkets around Australia,” says Julia Tink, Co-Founder of St Remio.
“Each time a customer purchases St Remio it allows us to do more and be more for communities like Cocagi in Rwanda, and it’s rewarding for our customers to know that their choice is having a positive impact on the lives of others.”
St Remio says in 2021, it is continuing to support female farmers in Cocagi through purchasing four hectares of land and 8000 coffee seedlings, along with additional seedlings to help diversify income for these farming communities.
The brand also invests in coffee producer training, teaching improved farming techniques that are also designed to combat climate change and complement the environment.
“We now have a unique opportunity to reach the Expressi consumers, an otherwise untapped market, and engage with them to not only enjoy great coffee, but be part of a positive movement,” says Julia.
“With our affordable range accessible in over 850 Coles stores, we believe St Remio offers consumers a credible alternative.”
St Remio focuses on promoting quality, transparency, and community, offering a range of sustainably sourced coffee beans and espresso pods that suit an assortment of coffee machines.
“A great cup of coffee is one thing, but a great cup of coffee with real purpose is another. With St Remio, it’s your coffee, full circle,” says Julia.
For more information, visit www.stremio.com.au
