Nespresso and Planet Ark have teamed up to encourage Australians to keep recycling a priority in their lives by making a New Year’s #RecyclingResolution. Aussies are invited to share on social media their pledge to recycle using the hashtag #RecyclingResolution.
The #RecyclingResolution campaign aims to educate Australian households and workplaces on the many ways Nespresso capsules can be recycled. As aluminium is infinitely recyclable, the recovered aluminium from Nespresso’s recycling scheme is turned into new products, such as new capsules, pens and even bicycles.
The campaign also sees Nespresso renew its commitment to sustainability for 2021, during which it will be making it easier than ever for customers to recycle their used capsules. This follows Nespresso’s commitment to become carbon neutral by 2022 and bringing the very first capsules to market made from 80% recycled aluminium.
“There are thousands of ways people can stay strong in their resolution to recycle – from using Nespresso’s recycling scheme to purchasing products made from recycled materials,” Jean-Marc Dragoli, Business Executive Officer for Nespresso Oceania, says.
“For Nespresso doing is everything, and we want to ensure that 2021 is going to be another big year in our sustainability drive and our commitment to achieving carbon neutrality by 2022.”
As a sustainable coffee company, Nespresso is now a sponsor of Planet Ark’s flagship RecyclingNearYou online directory and information portal, which provides Australians with quick and easy recycling resources relevant to their local area.
Together with Planet Ark, Nespresso will be educating customers on how they can make their daily coffee ritual more environmentally responsible by recycling their Nespresso capsules using the company’s recycling scheme – helping to make each cup sustainable.
The product stewardship scheme enables every Nespresso customer in Australia to recycle their capsules with four different options, including 19,000 drop-off locations and the opportunity for businesses and local organisations to become recycling collection points using a bulk recycling kit.
Nespresso will also be increasing the number of its capsule ranges that will be made from 80% recycled aluminium, which can then be recycled through its scheme, closing the loop and supporting the shift towards a circular economy.
“Planet Ark encourages every Australian to renew their commitment to the environment by making a Recycling Resolution this New Year. It could be as simple as making a pledge to recycle your soft plastics, to always check for the Australasian Recycling Label at the bin, or to recycle your Nespresso capsules at one of the 19,000 drop-off points,” Paul Klymenko, CEO of Planet Ark says.
“Aluminium is not only a high-value material, but it is infinitely recyclable. If we are to transition to a circular economy that operates in balance with nature, we need to keep these valuable materials in use for as long as possible. Nespresso is continuing to make it easier for Australians to recycle their used capsules and give these materials new life.”
The campaign is set to run from the 28 December and run up until 31 January.
