Coffee roaster Single O calls its newest limit-edition blend, Double Jab, a sharp and punchy blend of Ethiopian and Colombian coffee, packed with juicy grape and sparking citrus flavours.
The blendโs name is a poke at the COVID-19 vaccine, and aims to evoke excitement, similar to โwhat consumers will feel when lockdown is overโ, โeven if it’s the only double jab you can get your hands on right nowโ.
โDouble Jab is an acknowledgement of whatโs turning our lives upside down right now, as an industry and nation more broadly,โ Single O says.
The Double Jab is a follow-on from Single Oโs โStimulus, Count On Coffeeโ that was released in 2020โs lockdown.
โAs a brand, we try to bring a smile to peopleโs lives through our coffee and other purposeful initiatives,โ says Single O.
โIn this case, we want to bring a smile to our customers and our hospitality clients who have been greatly affected by the pandemic, and support their sales during this difficult time. This campaign is a nod to being able to return to normal cafรฉ life as soon as possible.โ
With every purchase of two bags of Double Jab, Single O is offering a โbooster shotโ of an additional 250-gram bag or five-pack of parachutes.
Double Jab is available for takeaway from Single Oโs Surry Hillโs cafรฉ, partner cafรฉs nationally, and online at www.shop.singleo.com.au/products/double-jab-blend.
